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Our Cookie Policy

Information about our use of Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include cookies which enable some of the features and functions of our website.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you and remember your preferences.
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them below:

Checkd Cookies

multi-interstitial - used to stop you from seeing repeated interstitial adverts

odds_format - used to remember which odds format you prefer

state_selector_locale - used to show the appropriate content for your chosen location

colourMode - used to remember which theme you prefer

Google Analytics + auto track extension
(Click here for full policy link)

ga: Used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.

_gat: Used to throttle the request rate – limiting the collection of data on high traffic sites.

_gid: Used to store and update a unique value for each page visited.

_utma: Used to store the number of visits (for each visitor), the time of the first visit, the previous visit, and the current visit.

_utmb: Used to check approximately how fast people leave: when a visit starts, and approximately ends.

_utmc: Used to check approximately how fast people leave: when a visit starts, and approximately ends.

_utmz: records whether the visitor came from a search engine, a link or directly.

Facebook

fr: The Facebook tracking pixel enables FlashPicks to measure, optimize and build audiences for advertising campaigns served on Facebook. For further information about the Facebook Pixel please see: https://en-gb.facebook.com/business/help/651294705016616

Twitter

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The Twitter conversion pixel enables FlashPicks to measure, optimize, and build, targeted campaigns served on Twitter. For more information about the Twitter pixel please see: https://developer.twitter.com/en/docs/ads/measurement/overview/conversion-tracking.html